Sky Italia has selected a discovery solution from ContentWise to power personalised recommendations for Sky Online, the company’s recently launched online video service. With the solution Sky Italia aims to offer subscribers of its Online service an intuitive, personalised experience that combines discovery, content recommendations and viewing. It will be deployed as part of a systems integration project managed by Ericsson.
“Creating amazing entertainment experiences always means putting the customer first,” said Pier Paolo Tamma, CIO, Sky Italia. “As viewers demand more relevance and convenience in the content they consume, our goal is to make sure they can enjoy moving effortlessly across discovery patterns. Selecting ContentWise’s solution makes this vision a reality.”
The ContentWise solution offers Sky Italia complete management of Sky Online through use of its multi-device content publishing tool, which enables content curators to deliver targeted video recommendations. The solution also offers interactive analytics, providing insights such as recommendations effectiveness and user engagement, giving Sky Italia more visibility and control over the user discovery process, the company claims.
“The inspiration for ContentWise has always been to make it easy for service owners to put the user at the centre of the entertainment experience, offering a one-stop-shop for personalised discovery and enabling continuous improvement of the experience,” said ContentWise CEO, Paolo Bozzola. “We are proud to be partnering with Sky Italia, one of the most high-profile pay-TV operators in the world, to introduce discovery experiences that are set to expand its multiscreen content innovation and increase revenues.”