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Q&A: Dean Wales, head of marketing and PR, Screen Subtitling Systems

Has IBC come at a good time for the electronic media industry? Why?

IBC2015 may prove to be one of the most significant for many years. Rather than a single hero technology dominating the show’s attention, I believe this year the focus will be on vendors who have seized the challenges and opportunities born out of the seismic technology shift we have all experienced. A show that’ll shape the vendor landscape, perhaps.

What do you think are the key developments in, or threats to, your market sector at the current time?

The speed at which media consumption has changed and the consequent swing over to an IT-based infrastructure for its delivery has, in spite of ceaseless warnings, been a blow to many traditional manufacturers. The pace of consumer transition from traditional to alternative platforms shows no signs of slowing down and we have little option other than to embrace this evolution or be left standing.

Why should delegates visit your stand at IBC?

Screen has remodelled the delivery of its mainstay product Polistream in order to satisfy the current requirements of its customers. Still available in its conventional 1U arrangement, Polistream will soon be available in a Virtual Machine configuration, or available for customers to install on their own hardware, labelled as a Bring-Your-Own-Device or Off-The-Shelf option. An OPEX Rental option will also now be available.