Has IBC come at a good time for the electronic media industry? Why?
Yes, IBC has definitely come at an important time for the industry. The latest technical evolutions in broadcast and production technologies are creating a unique paradigm shift in the industry. Remote collaboration and cloud computing are becoming the new normal. High quality production equipment is coming down in cost, affording the everyday customer the opportunity
to participate in quality video production. The popularity of streaming services, such as Netflix and Hulu, are starting to change the way we think of broadcasting as a whole. It is definitely an exciting time to be a part of this industry.
What do you think are the key developments in, or threats to, your market sector at the current time?
RTW has its eyes on two key developments that have been taking place in the industry over the past year. Multiscreen transmission is increasing in popularity, enabling consumers to stream their beloved television shows and movies over their phone, tablets and other devices. With the increasing popularity of streaming services, it is only a matter of time before loudness regulations will come into play on these gadgets. Manufacturers in the loudness space need to continue to adapt their products to meet these new viewing habits.
The other key development in our market is the implementation of an Audio Over IP (AoIP) infrastructure. With the standard AES67 enacted, true standardised AoIP is now a reality and provides many benefits. AoIP offers greater speed of connectivity and there will soon be a shift to more software and server-based processing for both audio and video. With these developments, it is important to RTW to stay on top of the evolving market to ensure that we are able to conform as new standards and technologies arise.
Why should delegates visit your stand at IBC?
RTW is celebrating 50 years as innovators in the audio metering industry. We are a trusted company when it comes to loudness solutions, solving challenges as they emerge. This year is ceremonious for us and we are excited to share our new products and updates with our colleagues at the IBC exhibition this year. Throughout the first half of 2015, we have partnered with distributors worldwide and have introduced new updates to our already existing highly-regarded product line.
During IBC, we are launching our new Continuous Loudness Correction Software and TM3 USB Connect Tool, as well as TM7/9 Firmware Updates and Version 3.0 of our Masterclass Plug-Ins, Loudness Tools and Mastering Tools. RTW is a leader in loudness standardisation and appreciates the opportunities that IBC presents to connect with like-minded individuals in the broadcast audio industries.
