Piksel: Delivering personalised OTT services - TVBEurope

Piksel: Delivering personalised OTT services

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Content owners, aggregators and distributors looking to quickly launch OTT offerings to consumers will be interested by Piksel Video Platform, which is being announced at IBC. Described as highly flexible and cost-effective, it is a SaaS-based multi-screen solution for the delivery of personalised OTT services.

Piksel’s SOA framework, the Piksel Palette, is the foundation of its new platform. Offering a modular approach, the SOA allows Piksel customers to select only the functionality they require rather than investing in an entire out-of-the-box solution. Legacy infrastructures can simply be added to with new capabilities from the Piksel Video Platform, regardless of whether the content owner, distributor or aggregator needs ‘back-end’ services like content ingest and management or ‘front-end’ user experience functionality.

“The Piksel Video Platform is a hugely exciting launch for us because it is a shining example of the way Piksel has listened to its customers, understood market trends, and evolved its product suite accordingly,” said Mark Christie, CTO, Piksel. “The Piksel Video

Platform is highly configurable and enables our customers to take a pick-and-mix approach to creating their OTT offerings. This type of adaptability is crucial for future-proofing systems at a time when the industry is moving so quickly.”

The user interface functionality of the Piksel Video Platform is said to be able to offer a consistent touch-and-feel across all devices, ensuring outstanding experiences for over the top viewers. The solution also includes second screen interactive features which enable the gathering of realtime data about viewers for use in targeted advertising and personalised content.

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