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Pawa to the EPG

TV data service provider EBS is showcasing its Pawa software at this year’s IBC. Pawa provides a multi-platform, multi-territory, scalable software solution that enables linear and non-linear EPG data to be aggregated, restructured and delivered to any platform.

Customers so far include BBC Worldwide, DStv, AMC Networks, Turner Broadcasting, BT Sport, Euronews and QVC.

The role of the EPG has grown as demand for content continues to increase. In the traditional linear world when channels and platforms need to aggregate and supply data for the EPG, there is a ‘create-once-distribute-many-times’ approach. The accessibility at any time of VoD content means that the traditional schedule information is no longer tied to the programme’s date or time of viewing.

Pawa accommodates the full range of distribution requirements needed by today’s broadcast professionals enabling them to fully control the EPG data workflow. The company claimed it to be a reliable system that can drive both linear and non-linear data via a single database.

The software can import listings from a variety of formats, storing them centrally in preparation for distribution. Editors can then add any additional data required such as translations, editorial or extra metadata (such as images or cast) before the listings are delivered wherever required, including platforms, web, print, apps and more.

Pawa can be bought as a managed service whereby EBS handles the entire EPG data process, or as a software-as-a-service option with full training and support.