The result of a continued partnership between MPP and deltatre is on show at IBC, illustrating how rights holders can monetise their sports properties across a range of devices to deliver an immersive fan experience on every platform.
The companies are illustrating the synergy between MPP's eSuite technology and deltatre’s advanced video platform, Diva, in the modern multi-platform sporting world.
Diva’s combination of data, video and social integration enables fans to connect and engage with sports through a number of rights owners. The partnership with MPP delivers a number of benefits to deltatre, including enabling the company to connect with audiences on a number of platforms, generating a higher ROI and delivering brand differentiation through the provision of a unique and superior experience.
Other benefits generated by the linking of eSuite and Diva include the integration in digital properties, longer and better engagement with customers and the ability to enable monetisation.