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Media assets managed

Avid is highlighting its Avid Interplay | MAM 5, a scalable and customisable media asset management system that runs on the Avid MediaCentral platform.

It’s designed to let teams ingest, import, manage, locate, edit, and deliver media in a vendor-agnostic environment. According to Avid, it can manage any type of digital asset, analyse media usage, and automate processes.

Chris Gahagan, senior vice president of products and technology, Avid, said, “Today’s broadcasters and media enterprises need to manage, process, and store an unprecedented amount of digital media. Media organisations that have already adopted the Avid MediaCentral platform can easily add Interplay | MAM to their existing Interplay | Production and iNEWS deployments.”

Interplay | MAM uses MediaCentral | UX, a web-based interface, and provides a core set of asset management tools and services that can be deployed for workflows of smaller organisations. It also offers integrations and customisations aimed at larger media enterprises.

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