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Kirsten Smith business development manager, Broadcast Bionics

Has IBC come at a good time for the electronic media industry? Why?
IBC arrives as we’re refreshed from summer holidays, giving us the impetus and energy to really focus on IBC and beyond. We always use the exhibition to launch new product and show new ideas and concepts. This year is no exception as we introduce Virtual Director – Broadcast Bionics’ software automated visualisation system.

What do you think are the key developments in, or threats to, your market sector at the current time?
Social media doesn’t just raise the ‘audience participation’ bar; it completely moves the goal post! It offers broadcasters great opportunities to engage with audience, maintain loyalty and establish new relationships. Radio therefore is driven to be more visual – sharing pictures and videos to offering live studio feeds online. We’ve developed specialist broadcast software empowering users to discover, share and maximise social media content.

Why should delegates visit your stand at IBC?
Virtual Director will impress. This voice activated camera switching offers control over multiple studio cameras. Moreover, because its clever software, it scales to suit all sizes of enterprise and is very affordable. Don’t miss OASIS and PhoneBOX – Together aggregating telephones, social media and prize management putting you in the centre of your audience from a single studio screen.