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Kieran Magee, marketing director, Professional Imaging, Canon Europe

Has IBC come at a good time for the electronic media industry? Why? Absolutely! It provides the perfect opportunity for the creative industries to come together and collaborate to drive the future of television. The creative opportunities available today are ushering in a new era of broadcast and the conversations that take place at IBC will help to shape the direction of the industry in these exciting and innovative times.

What do you think are the key developments in, or threats to, your market sector at the current time? The proliferation of Ultra HD represents a massive opportunity for the entire industry and it’s critical that professionals have the tools they need to create content for this new world. The expectations on TV in particular are beyond anything we’ve seen before and we’re enabling this powerful, visual storytelling through our technology.

Why should delegates visit your stand at IBC? The Canon stand reflects the rapidly changing broadcast industry. Delegates can get hands-on with our entire line-up of broadcast solutions and technologies including the recently announced CN7x17 KAS – our first-ever cinema lens to feature a servo drive unit. We’re showing off our X-series camcorders, pioneering Cinema EOS range and extensive portfolio of over 100 lenses.