At IBC, Sony is showcasing how IP-based technologies are opening up new possibilities for broadcasters, and how IP helps customers create, secure and distribute their content over a range of platforms.
Led by Sony, more than 30 companies are now working to develop the next generation of IP production standards based on the Networked Media Interface. This delivers low latency and noise-free switching of HD and 4K video, audio and metadata, and is a major focus for Sony at IBC2015.
Michael Harrit, marketing director, Sony Europe, said, “IP solutions enable information to be transmitted with true creative flexibility, improving efficiency and reliability across entire workflows. Sony works with its customers to create streamlined live workflows, allowing them to get content out quickly and efficiently.”
At IBC, Sony is expanding on its ‘Beyond Definition’ theme, by showcasing a full audio visual (AV) ecosystem from acquisition to archive.
According to the firm, visitors to the stand can see how Sony’s long-term dedication to the AV industry is rooted in pushing the boundaries of image quality. This will include learning more about what Sony will do with recently acquired Belgium digital archiving service Memnon.
“This is a partnership that will deliver state-of-the-art solutions for media companies faced with growing media asset management and archiving challenges,” said Harrit.
Visitors can also experience the latest techniques for capturing, processing and displaying 4K, HDR and HFR.
“We always look forward to IBC, and this year we have some amazing things to share with our partners and customers to help them explore the exciting new opportunities in the world of professional AV,” added Harrit. “We’re concentrating on building relationships that empower our partners to push the boundaries across the entire production cycle. IBC is a great chance for us to meet and get their feedback on the latest innovations and solutions. Together, we’re committed to expand and deliver solutions that shape the future of the broadcast industry.”
