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Instream ‘pushes the envelope’

A HEVC-ready, ad insertion platform is the IBC focus for General Dynamics Mediaware, which specialises in compressed domain digital television technologies.

On show is InStream Splice, a unified end-to-end multi-channel linear TV channel ad insertion and playout software application for digital television, cable, satellite and IP networks. It inserts ads, bugs and logos, acts as a video switcher and server, and supports emergency alert systems. The company said it is capable of frame accurately splicing at all resolutions up to Ultra HD 4K, thereby reducing the operational costs involved in the launch of new and localised HEVC services.

According to the company, InStream pushes the envelope of what broadcasters can achieve when rapidly deploying additional localised channels. InStream can be used with any combination of resolutions, across the spectrum of satellite, terrestrial, cable and IP television.

Among the advantages claimed for InStream Splice is that it enables a new insertion paradigm – one where service costs and break-even points are lower than for traditional baseband ad insertion solutions.

Compared to the standard baseband practice of duplicating systems, General Dynamics Mediaware says that a single InStream Splice platform can support 20 HD channels or 40 SD channels at a lower cost.

The company also said that InStream Splice processes video in the compressed domain, which means it can encode and distribute content in its broadcast profile. This should allow broadcasters to optimise their bandwidth, while reducing baseband infrastructure and storage costs.

Demonstrations on the stand also include the regional debut of the Mediaware Technology Matrix. Matrix enables operators to unite Mediaware’s realtime stream processing technologies in a modular, scalable chassis to deliver high quality video over ASI and IP.