Best use of shell scheme
6For the judges, one booth stood out head and shoulders above the rest. Pliant Technologies, stand 11.A02, takes the use of shell scheme to a new level with good use of space, excellent lighting and fantastic graphics, all presenting a chic but not cheap effect. A most attractive and inviting stand.
Best smaller free design stand
The judges were taken by Viaccess-Orca, 1.A51. A fancy design, where an owl integrates with the company logo. Using an excellent colour scheme and lighting, there is a great environment for visitors.
Nokia, 8.C25, presents an open and very inviting stand with a nice shape, and interesting ongoing demonstrations.
Their winner, though is Ooyala, 14.D20. This is an original design inside one of IBC’s temporary buildings where there are limitations on height and nothing can be suspended. This design incorporates the use of wood; even the metal-looking beams are wood. The stand is fun, with playful visuals, presented by a young-minded team.
Best larger free design stand
Again, the judges highly commended two stands. Skyworth, 5.B61, is an open design where the furniture and stand elements are unobtrusive. Very clear messaging, and a pleasure to visit.
Vestel, 14.A20, also showed creativity in working within a space where hanging is not possible. Good lighting, great graphics and a step up in terms of design, highly commended by
The winner is Cisco, 1.A71. This is an open and inviting stand, with plenty of space on two levels for multiple meetings. It’s stunning, and is a fresh approach.