With the best will in the world the marketing that surrounds any product can be a little one-sided so arm yourself with the information you really need at the IBC Production Village in Hall 11. There you will find a unique studio-based set-up where the latest acquisition tools are ready for you to put to the test. Whether it be in the field of DSLRs, stereo 3D rigs and camcorders, or the latest in the high speed units that have revolutionised sports coverage, the IBC Production Village allows people to pick up and drive the equipment and directly compare one manufacturer’s products with another’s.
