IBC2011 will see the first major public appearance in Europe of GlobeCast’s recently-appointed chief marketing officer, Philippe Rouxel, writes Ian McMurray.
The principal assignment for the company’s new CMO is to develop GlobeCast’s global product strategy for all business units in France, UK, Italy, South Africa, Asia and the Americas, and to lead the implementation of a strategy focused on value-added products in the broadcast market.
According to the company, Rouxel will define and promote GlobeCast’s unique positioning, know-how and teams, especially in response to the latest developments in the multi-platform management and delivery of audio-visual content worldwide.
From 2007, Rouxel held the role of vice-president of international distribution for France 24, available to 165 million households across five continents. Previously, he held business development positions with channels belonging to Lagardère, Canal+/Multithémathiques, Viacom/MTV Networks International, Première and Walt Disney International.