Globecast will be highlighting the latest advances to its cloud strategy at IBC 2023, benefitting both customers and SaaS providers. Having led the way with cloud playout since 2018, the last year has seen significant acceleration of the company’s proposition as the broadcast, media, and entertainment sector increasingly recognises the benefits of cloud use across the video value chain.
Most of Globecast’s customers are considering moving to the cloud, or to a hybrid solution of cloud and on premise. Thanks to its five-year transformation experience, multiple real-world cloud projects and major investments, the company proposes and resources customer-specific solutions, applying its highly evolved skillsets and knowledge, and that of its partners, to achieve this. Globecast works with customers at the consulting stage to understand their unique business objectives and how it can create, integrate, orchestrate, monitor – and, if desired – operate services for them.
With the release of its newly announced CloudMediaHub, Globecast combines its decades of understanding of live and on-demand content contribution, acquisition, distribution and delivery, with its extensive range of cloud processing capabilities. It integrates this unrivalled connectivity across satellite, fibre, 5G and IP with industry leaders’ media supply chain SaaS solutions, designing advanced, end-to-end services orchestration. This is the engine room that creates and delivers the service as defined at the consulting stage.
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Globecast leverages its CloudMediaHub capabilities, its integrations with strategic partners and its four MCRs in L.A., London, Paris and Singapore to monitor and potentially operate end-to-end services. This allows its customers to focus on their core business, saving considerable time and resources while fully benefitting from Globecast’s expertise, quality of service and latest innovations.
Cloud video headend: a real-world example
Earlier this year, Globecast developed and launched the first video public cloud video headend, powered by AWS, for a major European telco. The telco, a returning Globecast customer, wanted to optimise its video headend capabilities for its IPTV and OTT services, with an initial scope of 380 channels and 1,400 streams and a key objective to move to an OPEX environment, alongside greatly increased flexibility in terms of adding and removing services. After extensive consultation, the customer could clearly the see the benefits of using the cloud for the core capabilities, though it did want to keep some functions on premise: content acquisition and encryption, as well as some other, very specific add-ons. Globecast is uniquely positioned to provide flexible, hybrid solutions. All video processing functions are carried out in the cloud, with redundancy provided using different zones.
It’s important to note that Globecast works in partnership with AWS but also other key cloud providers including Microsoft Azure and Google Cloud.