Designed for 360° virtual reality premium video management, interactivity and secure playback, the new Virtual Arena is on show. The product’s appearance at IBC follows Viaccess-Orca’s recent acquisition of Squadeo. It enables customers to leverage
QuickPlayer’s playback infrastructure to deliver both live and on-demand 360° streamed video content.
At the stand, attendees are seeing a VR experience featuring sweeping views of 360° content at resolution levels of 4K and higher. A new app and multi-camera view are being highlighted, along with previously unseen sports content. Through advanced capabilities such as data collection via multiple sensors, extraction of insights and targeted advertising, Viaccess-Orca claimed its solution uniquely enables service providers to drive viewer engagement and create data-driven monetisation opportunities from immersive video experiences, while preserving privacy.
Alain Nochimowski, EVP of innovation, Viaccess-Orca, said: “Our goal is to provide consumers with a compelling, immersive viewing experience and enable monetisation options for service providers. Combining state-of-the-art technologies into a best-of-breed solution will unleash content creativity and majorly increase the audience that can be reached with VR services, while ensuring today’s investments remain future-proof.”