Key features of Metrological’s Application Platform on display this week are designed to help operators deliver branded TV app stores that are integrated with live TV viewing
The company’s Application Platform includes App Store, App Manager and Dashboard and provides operators with lifecycle support to launch, monetise and manage their own App Store on any device independent from its middleware or browser type.
The Real Time App Dashboard provides business intelligence and analytics for operators to maximise revenue opportunities. The App Store is a digital distribution platform that enables operators to launch a device independent operator branded TV app store to STBs and other connected devices. Metrological offers more than 250 apps ready for publication and an open SDK so operators benefit from an end-to-end, device and software agnostic, app store solution.
Contextual App Experiences merges live TV and OTT content, enabling operators to present a unified app experience that merges all content in one screen. For example, while watching sports, contextual apps can display related content such as realtime scores integrated with the live TV experience.
Mobile Pairing enables viewers to link their TV viewing to their mobile devices, while App Manager enables operators to manage app store content and the user interface of their TV App Store in an intuitive way, claimed the company.