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Turkcell partners with Metrological for TV app store

Will source localised and international content from Metrological’s app library of more than 300 TV apps

Turkey’s leading mobile phone operator Turkcell has partnered with Metrological to develop a new TV app store, offering both localised and international content.

The Metrological product suite consists of an application platform that provides the content for operators to build their own localised TV app store. 

It also includes a back-office product suite for onboarding, monetising and optimising web and native apps across set-top boxes. The Metrological Application Platform provides APIs to support features such as unified search, contextuality, second screen and voice control. The company says its open SDK enables quick app development for content service providers, app developers and operators.

“We are excited about the integrated content options that Turkcell TV+ subscribers will experience supported by Metrological’s fully integrated TV App Store,” said Baris Zavaroglu, director of digital media services at Turkcell. “It’s crucial for Turkcell to have the tools to customise the app offering in real-time to respond to our TV+ customers’ evolving content needs.”

Thijs Bijleveld, senior vice president of sales and marketing, Metrological, added: “The Metrological Application Platform makes onboarding and day-to-day content management seamless and ensures Turkcell TV+ customers can enjoy their live TV international apps and even regional favourites without leaving the main TV screen.”