IBC’s suite of conference sessions, like TV itself, is constantly changing to reflect the dynamic transformations the industry is going through. Hence a number of new ‘streams’ for IBC2016.
‘Audiences & Advertising’ is one result, and has drawn expert speakers from Google, Sky Media, GroupM, Red Bee and others to examine crucial topics such as Video Advertising Technology, Ad-Blockers on the Internet, The Changing Face of TV Consumption, Harnessing the Power of Influencers, Audience Measurement in a World of Catch-up, and the fascinating Spend, Spend, Spend: Where the Ad-Money is Going.
All of the Audiences & Advertising sessions take place in IBC’s Forum, starting on Friday 9 September at 15:30 with ‘Ad-blockers, Bots and Fraud’, which asks whether internet advertising can be fixed. Mark Howe (MD/EMEA Agencies at Google) joins Chris LeMay (SVP/MD Europe at DataXu) and Graham Wylie (senior director-market development at AppNexus.
The following session (at 16:30) looks at ‘New Developments in TV and Video Advertising Technology’ and brings together Jamie West (deputy MD at Sky Media) and Alexander Bastin (VP/Play Scandinavia at MTGx). They will review the exciting new developments in TV and video advertising – on and off the big screen.
The stream continues on Saturday with a full day of Forum sessions, kicking off at 09:45 with the BBC’s David Bunker (head of audiences) and GfK’s Niko Waesche (global industry head, media & entertainment) and focusing on what is really happening to TV consumption. Bravely, the panel will ask the $64,000 question: ‘Is Linear TV Really Dead?’. The follow-on session (at 11:30) examines ‘The Power of Influencers, and how Vloggers can Benefit your Brands’.
Later sessions include ‘Can Audience Measurement Catch Up to Catch Up’ (13:30) with Simon Thomas (global director – audience research at creative agency GroupM) and Tom Weiss (CEO at Genius Digital) discussing how the world is handling audience measurement in an increasingly complex TV environment.
At 16:45 the Forum hosts GroupM’s Adam Smith (futures director) and Nikki Mendonca (president/EMEA at marketing communications giant OMD).
‘Spend, Spend, Spend: Where the Ad-Money is Going’ includes a fascinating ‘pitch session’ where five new ad products are pitched to a panel of agencies and advertisers who decide where to invest their client’s ad budgets.