Aanicca taps into Instagram

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Toronto-based digital media firm Aanicca Ventures has launched an influencer marketing platform and business division focused on Instagram.

AdsFluence makes use of word of mouth marketing by tapping into influencers that use social media channels. It allows larger influencers to generate revenue from flat rate sponsorship posts, and smaller Instagram users to generate revenue from clicks, leads or installs of free apps.

Neil Raj, chief executive and founder, AdsFluence, said: “Building an audience, and keeping that audience entertained, is not easy.

It takes a lot of time and effort. The AdsFluence platform gives an opportunity for Instagrammers, large and small, to generate revenue from these efforts.

Advertisers can segment and select the influencer that they partner with, based on the interest category of the Instagrammer, as well asthe geographical location, number of followers and overall engagement rate of the followers.

Adsfluence is exhibiting in the Ontario Pavilion in Hall 2.