Some 35 per cent of UK viewers say they expect to watch TV shows integrated with VR in the next ten years.
According to the Telescope 2017 report from TV Licensing, watching TV on Facebook and Twitter is also expected to significantly rise in the next decade. At present, around eight per cent of UK adults say they have watched live TV on a social media platform, with the number predicted to rise to 27 per cent over the next decade. A fifth see themselves watching more live TV on short-form social apps, such as Snapchat and Instagram.
TeleScope 2017 looks at the UK's TV viewing habits and suggests watching TV via social media will play an important role in the future of television.
A third of respondents (32 per cent) said they expect to watch more TV content which has been automatically curated by using their personal data, while 23 per cent expect broadcasters to offer viewers the option to choose their own programme storylines or endings by 2027.
TeleScope 2017 also reveals the around 91 per cent of the population watched TV at least once a week in 2016. The average person spent three hours 32 minutes a day watching broadcast TV last year and 80 per cent of everything viewed is live TV.
Recorded viewing represents 12 per cent of viewing time, while on-demand equates to eight per cent. The hours spent consuming on demand content has doubled over the past four years.
Pipa Doubtfire, head of revenue management, BBC TV Licensing, said: "In 2017, there’s been a surge in broadcasters sharing live content with a wider audience on social media, reaching new audiences across the globe. However live viewing still remains a key part of the way we watch TV, whether that be on a TV set, smartphone, or via a website or social media platform."