According to a new report from EY, 30 per cent of UK viewers say streaming is now their primary mode of viewing TV and film content at home.
The report, which surveyed the opinions of 2,500 consumers, also found 34 per cent of households often stream video content on multiple devices at the same time, up from 31 per cent in 2017.
Households are also more willing to pay more for advert-free catch-up TV, 18 per cent in this year’s survey, compared to 16 per cent in 2017.
The report also found 46 per cent of households think there is too much choice in terms of different bundles of broadband and content, up from 43 per cent in 2017.
Praveen Shankar, EY’s head of technology, media and telecommunications for the UK & Ireland, said: “Our latest survey highlights both opportunities and challenges for TMT providers. They will be pleased to see that consumers are willing to pay for premium services, but they will also be concerned that customers are overwhelmed and confused by the variety of bundles available. Looking ahead, it is essential for providers to simplify their propositions and offer easier to understand and clearly communicated product and services.”