Cord-cutting is on the rise in the European market, Strategy Analytics has found.
The latest European Pay-TV index research suggested that the UK saw a net decline of 424,000 pay-TV homes in 2018, with decline also apparent in Germany, Switzerland and Denmark.
The research showed that pay-TV subscriptions in Europe increased by 1.3 per cent to 128.5 million in 2018, a rate of growth down from 2.2 per cent in 2017.
Strategy Analytics projected that pay-TV subscriptions across the region will start to fall in the next year or two. However, pay-TV is on the rise in Spain, Poland, France and Russia.
The report also said the European market remains highly fragmented, with the five top pay-TV providers accounting for less than 50 per cent of subscribers.