GlobalWebIndex has found that just 35 per cent of UK consumers are aware that Disney is launching its own streaming service.
The survey revealed that 51 per cent of Disney fans in the UK would be willing to spend up to £10 per month for Disney+.
Currently 71 per cent of Disney fans in the UK use Netflix and 37 per cent Amazon Prime video. Around a quarter of Disney fans said they would sign up to Disney+ on top of these existing subscriptions.
The report also showed that 28 per cent would be enticed by new Disney films and shows exclusive to the platform, particularly Pixar (37 per cent) and Marvel (32 per cent) content.
GlobalWebIndex senior trends analyst Chris Beer said: “With Pixar proving most appealing among content that could entice consumers to subscribe to Disney+, the recent success of Toy Story 4 in the box office will give Disney a lot of confidence in their ambition to win a strong foothold in the UK video streaming market.
“The most important focus for the new service will be paying close attention to the content demands of its diverse, family-oriented audience.”