Sky Deutschland has extended its deal with golf’s European Tour, securing it the rights for the Ryder Cup in 2020 and 2022.
In addition to exclusive live satellite and cable broadcasts, the agreement also covers distribution via OTT, web and mobile.
In total, the agreement includes over 40 events per year, including all the ‘Race to Dubai’ tournaments, the four World Golf Championships (WGC) tournaments and the eight Rolex Series tournaments, including the DP World Tour Championship in Dubai.
Sky will also broadcast the Ryder Cup 2020 and 2022 live and exclusively in Germany, Austria and Switzerland.
Hans Gabbe, senior vice president of sports rights and commercialisation at Sky Deutschland said: “Over the past few years, the European Tour has established itself as the home of many of the world’s best golfers and has become increasingly attractive, most recently with the launch of the high profile Rolex Series. By extending our long-standing partnership, Sky customers will see all tournaments live in the coming years. In addition, with the Ryder Cup, we continue to offer the absolute highlight of golf live and exclusively. Together with the exclusive live rights to the US PGA Tour, Sky will remain the first address for all golf fans in the future.”
Rufus Hack, chief content officer of the European Tour added: “We are delighted to extend our partnership with Sky Deutschland in the long term. The European Tour has experienced strong growth in recent years with the successful launch of the high-end Rolex Series and innovative formats such as the GolfSixes. It’s great to have a longtime partner like Sky Germany who supports our vision, and we look forward to continuing our mutual success in the future.”