QYOU Media and player.pl have partnered to bring eight new shows to the Polish OTT platform.
In partnership with European multi-channel network Mediakraft, Q Polska is turning four of Poland’s top YouTube channels into dedicated shows; Topowa Armia, Lejdis, Waksy and Włodek Markowicz, which have 24 million combined monthly views.
Q Polska has also created four brand new themed shows (Muzyka, Niezwykłe wyzwania, Odkrywcy and Komedia), based on its extensive knowledge of what type of content young Polish viewers are actively seeking out online.
player.pl MD Maciej Gozdowski said: “Millennials and Gen-Zs make up a significant number of our audience, so it is essential that we can bring the creativity and dynamism of internet culture to our service.
“We chose Q Polska because they have their finger on the pulse about what’s trending and entertaining for young Polish audiences, and can turn content that’s hugely popular online into longer TV-like programming.”
QYOU Media CEO and co-founder Curt Marvis added: “Player.pl is the region’s number one OTT service, providing the perfect platform for us to increase our reach.
“We couldn’t be more excited for Player.pl audiences to see the shows we have been developing with Mediakraft. They are fun, fresh and shine a light on the very best of Poland’s viral video culture.”
