The BBC has provided details of its recent media provenance seminar.
Organised by BBC R&D in partnership with Media Cluster Norway (MCN), last month’s Origin Media Provenance Seminar saw more than 70 people representing 30 organisations across 15 countries attended BBC building in Salford to discuss the current state of media provenance across the industry.
Developed as an open standard by the Coalition for Content Provenance and Authenticity (C2PA), media provenance records digitally signed information to provide ‘content credentials” enabling an audit trail for imagery, video and audio. Time Magazine has selected content credentials as one of its Best Inventions of 2024′.
The International Press Telecommunications Council (IPTC) has developed a programme called ‘Origin Verified News Publishers,’ allowing organisations to register their identities and certificate verified content.
Speakers at the summit included Tim Forrest, content editor, projects at ITN, the BBC’s Judy Parnall and Helge O. Svela, CEO at MCN. A range of delegates showcased different stages of the news workflow, demonstrating how the technology can be used at capture, production and publishing.
Sony, Wolftech and Vizrt demonstrated the use of their technology across the production process, with Cutting Room showcasing C2PA-supporting editing software. Use cases were used to show how C2PA is increasing audience trust, with the most useful metadata identified.
ITN’s Forrest, said, “I think we are on the edge of something big here. We have never had a way of being able to tell the origins of our videos and our pictures. C2PA promises that but there is work to do before it delivers. So we’ve got a decision to make. Are we in or out? Do we push on or pull back? I came away from the summit with a glimpse of what we – as news providers – could achieve if we collaborate around this. The decision is for all of us.”
MCN’s Svela, added, “The summit was a great success, filled with engaging discussions that not only sparked new ideas but also challenged many of our existing preconceptions. Some of these conversations will undoubtedly help guide the implementation of C2PA in the news ecosystem, ensuring we move in the right direction towards a more transparent and trustworthy media landscape.”
