One of the most influential of a new generation of science broadcasters, Professor Brian Cox, world-renowned physicist and multiple award-winning broadcaster, is to speak in the IBC Conference keynote session Television’s Expanding Universe on Sunday 14 September.
Originally inspired to become a physicist by the landmark TV series Cosmos, today Professor Cox is motivating a new generation of inquiring minds through the multiplatform world of television, social media and the internet.
"I’m very much looking forward to speaking at IBC2014," he says. "Television programmes like Carl Sagan’s Cosmos and James Burke's Connections had a great influence on me when I was younger, and it’s my view that television is still the most powerful and direct way of inspiring new generations of viewers. Integrating television with social media and the internet enhances that potential. But of course power comes with responsibility, and whilst we celebrate our continuing success, we must also take our responsibility to educate, inform and influence seriously.
"Can we still strive to be Reithian in today’s multi-platform, multi-channel world? We’d better try if we want to remain relevant, influential, and successful."