BritBox has announced the appointment of Will Harrison as the managing director of its UK business.
Harrison will be tasked with overall management of the BritBox venture including full P&L responsibility, staff management, strategy, and stakeholder relationships when he joins the streaming service later this month.
He was most recently managing director of Ingenious Media and prior to that worked for Warner Bros. as chief commercial officer for the Harry Potter Global Franchise Group – driving the commercial development of the Wizarding World, including direct to consumer opportunities.
Harrison has also previously worked as HBO Europe’s chief operating officer – where he rolled out the HBO Go streaming service.
Following Harrison’s appointment, Reemah Sakaan will take on responsibility as chief brand and creative development officer for BritBox Global, supporting the international development of BritBox on behalf of the BBC and ITV.
Speaking about his appointment, Harrison said: “I am thrilled to join the BritBox team. They have done a fantastic job in an incredibly short period of time. I’m excited at the growth ahead of us and look forward to helping BritBox move from a start up to a well-established part of the British media landscape.”