Eurosport has signed a deal with Voltarol to sponsor its coverage of the 2017 US Open on both the UK linear channel and Eurosport Player.
Sponsored idents will be shown throughout Eurosport’s 200 hours of coverage of this year’s event which begins on 28th August.
They will also appear on Eurosport Player which is offering tennis fans coverage of all 12 courts available live and on-demand.
Mean Broadcast, Eurosport’s UK advertising sales partner, and MediaCom agreed the campaign which runs until 10th September.
“Eurosport’s exclusive TV and digital coverage of the US Open offers an incredible opportunity for Voltarol to hit a passionate live sport audience in content which has a natural synergy with Voltarol. It’s a great fit,” said Damon Letzer, managing partner at Mean Broadcast.