UKTV Ventures has invested in children’s SVoD platform Hopster.
The deal will see Hopster advertising on UKTV’s selection of channels, in return for an equity stake within the business.
Simon Michaelides, UKTV’s chief commercial officer, said: “TV advertising remains the most efficient and effective marketing medium, with the highest spend coming from businesses in the digital sector.
“We’re very pleased to help high potential companies like Hopster gain access to the growth opportunity that TV brings, and we look forward to being part of the growth story for even more innovative, young businesses in the future.”
UKTV has also appointed Sheena Amin as director of business development and diversification to lead its funding scheme. It was set up last year to invest in burgeoning high-growth companies wishing to access the television advertising market.