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Time Warner, Snap sign $100 million deal

Time Warner will produce ten programmes exclusively for Snapchat every year

Snap, the owners of Snapchat, and Time Warner have signed a deal which includes ten original programmes for Snap every year.

The two-year deal, worth $100 million, also includes Time Warner committing to buying advertising for HBO, Turner and Warner Bros on Snapchat.

Episodes of the shows produced by Time Warner will last three to five minutes each and are expected to be comedies and dramas.

“This is an exciting and natural move as we bring together some of our leading video properties and brands with Snapchat’s dynamic platform,” Time Warner marketing EVP Gary Ginsberg said in a statement. “We’re confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to rollout.”

Nick Bell, VP, content, Snap, added: “This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news Shows, documentaries, and beyond.”

Snap already has content deals with the likes of deals with ABC, NBC, the BBC, Vice Media, A+E Networks, and Discovery Communications. The platform currently publishes one new episode every day and hopes to increase that to three by the end of the year.