Ten Alps, the TV production, communications and publishing business, is to undergo a complete rebrand and change its name to Zinc Media.
Chief executive Mark Wood (pictured) explained the change as: “an important milestone in the reorganisation and transformation of Ten Alps and is an opportunity to redefine the identity and ambition of the company. This is now an exciting and dynamic media organisation which is focussed on growing as a global TV producer, communications and branded content business and a cross-platform publisher.”
The company was restructured and refinanced last July, when it acquired Reef TV, and Ten Alps co-founder Bob Geldof stepped down from his role as non-executive director. At the time, Ten Alps reported pre-tax losses for four successive years. Since then, Wood has focussed the company on growing as a factual and documentary programme maker and developing a video-led corporate communications and branded content business. It announced plans this month for the acquisition of a small corporate video production business, expected to be completed by the end of March.
The new company will retain TV brands Blakeway, Brook Lapping, Films of Record and Reef Television, which make programmes for the UK, US and international broadcasters. All other parts of the business will operate as Zinc Media. It will retain Ten Alps PLC as the name of its holding company and stock market listing, and in due course seek shareholder support to change this to Zinc Media Group PLC.