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Switch Media continues European expansion

Märta Rydbeck and Tomas Weber join the company

Video technology business Switch Media has announced the appointment of both a managing director and technical director for EMEA.

Märta Rydbeck joins the company as MD for EMEA, she has previously held several senior director positions across Eurosport, Bonnier Broadcasting, Ericsson/Red Bee Media and SDI Media.

Of Rydbeck’s appointment, Switch Media’s CEO Mark Johns said: “Marta’s expertise around video workflows and the digital transformation of the broadcast space, combined with Tomas’s intrinsic understanding of media asset management and software solutions, will assist with the continued delivery of innovative products, like our newly launched product suite MediaHQ.”

“The global broadcast industry is evolving at a rapid rate requiring broadcasters to be more agile and adaptable. Switch Media’s product suite MediaHQ addresses these needs with its flexible components and powerful workflow engine,” said Rydbeck.

Tomas Weber has been appointed as technical director following the company’s acquisition of Mediasmiths AB, of which he was a founder.

“The needs of the industry are ever changing, and OTT is no exception. As the technology and market continues to evolve, online video has moved from being an afterthought into a core priority for many media businesses. Although this transformation happened years ago, the technology used is yet to catch up in some instances,” said Weber.