Sound Devices, designer and manufacturer of audio and video production equipment, has launched Video Devices, a new brand and identity for its line of video products.
“To reinforce and clarify our audio and video product lines, Sound Devices is focusing its video product efforts into a new brand identity, Video Devices. This new and separate brand will allow us to clearly define and tailor our video product portfolio specifically to video applications and markets,” said Matt Anderson, president of Sound Devices. “While production sound equipment is our foundation and we continue to develop cool new audio gear, video production has become increasingly important for us. The Video Devices brand is a clear message to the industry that we are in this market for the long haul.”
Since the company introduced its first video product, the PIX 240, in 2011, Sound Devices has expanded with additional camera-mounted and rack-mounted video recorders. The new network-connected PIX 270i and PIX 250i video decks aim to offer time-savings to production workflows, providing tapeless, file-based recording and playback with the ability to remotely control, setup and transfer high-quality files over Ethernet.
Over the coming months, the company will brand all video-related products as Video Devices, including the PIX 220i, PIX 240i, PIX 250i, and PIX 270i recorders. All future products, specific to video markets, will also be branded Video Devices.
