Sony has announced the creation of a new Intelligent Media Services (IMS) division dedicated to its European offering.
Stuart Almond will lead the new team in developing the IMS proposition, leveraging expertise that includes customer engagement, product management, workflow specialists and marketing.
Launched at IBC 2018, Sony’s IMS offers a range of solutions designed to transform traditional media supply chains and unlock more value from customer content.
Sony’s news production platforms, Cloud-native virtualised production environments and OTT services are designed for media customers to enhance the scale and flexibility of their production and distribution environments.
“We exist to empower media companies to revolutionise their businesses in the post-digital age, and our IMS are perfectly positioned to enable this,” said Almond.
“With IMS, we are focused on the business needs of our customers; creating technology breakthroughs that deliver ROI and enable new and exciting ways to deliver deeper audience engagement, and partner with our customers over the long-term to create new and sustainable audiences.”