Sixty has partnered with sports data and intelligence specialist STATS to deliver sports data and analytics through its interactive TV solution, Ease Live.
The partnership will see Sixty’s on-screen clickable graphics technology combine with STATS’ comprehensive sports data and content services, with the aim of allowing broadcasters to "deliver engaging, interactive sports video experiences, ensuring sports fans have access to the most immersive sports viewing experiences available".
“Combining Sixty’s interactive video technology with our established experience in collecting, collating and editorialising a wide range of live sports data, we now have the best tools to continue to revolutionise the way broadcasters deliver sports video experiences,” said Richard Henderson, chief revenue officer, STATS. “We look forward to working with Sixty and its Ease Live solution to provide passionate sports fans, both in the US and around the world, with immersive data-driven sports viewing experiences.”
Sixty CEO Kjetil Horneland added: “Our partnership with STATS is the perfect solution for broadcasters, content owners and distributors wishing to engage and connect with today’s sports fans on a different level."
“By unifying STATS’ market-leading, live sports analytics with our Ease Live solution, broadcasters will now be able to respond to the growing demand for non-linear viewing by enabling their users to explore, play, interact and communicate with the sports content they know and love.”