Amazon Web Services will provide Discovery Sports Events with cloud, artificial intelligence, machine learning, and deep learning technology for its coverage of the UCI Track Champions League.
AWS will also become the exclusive cloud infrastructure partner of the new Union Cycliste Internationale (UCI) Track Champions League.
The two companies plan to work together to deliver new fan engagement experiences around the UCI cycling competition, including a new UCI Track Champions League app, competition insights, and in-race statistics to help fans dive deeper into race strategy.
Live data, analysis, and predictive stats will be available to fans in the velodrome, on live TV and streaming, and in a new Track Cycling League app.
Along with providing real-time data into riders’ performance and race statistics, Discovery Sports Events will use Amazon SageMaker to develop predictive insights into race and championship outcomes.
Discovery Sports Events will also use Amazon Kinesis to ingest and process live, streaming data from sensors on the track, bikes, and riders. It will then apply AWS analytics and machine learning capabilities to serve up stats such as bike speed, race position, pedal cadence (i.e., revolutions per minute), rider power output in watts, time keeping, and racer biometrics (e.g., heart rate, calories burned).
“We know the UCI Track Champions League offers an outstanding opportunity to better serve cycling’s global fan community and bring in a new audience to the sport. A big part of achieving this is to build an on-screen and digital experience that visually represents the strategy and strength riders require to compete and win, as well as help viewers understand the second-by-second action that determines race results,” said François Ribeiro, head of Discovery Sports Events.
“AWS will help deliver the resources behind this experience and provide fans the type of real-time insights and engagement that will make them care more about the sport and keep them engaged for the long term.”