RTL Group has announced it is combining United Screens, its digital video business in the Nordics, with Divimove, RTL Group’s Berlin-based digital video company.
It also plans to integrate the Dutch RTL MCN into the combined entity, which will represent more than 1,000 employees in nine European countries generating 3.2 billion online video views per month.
RTL Group’s executive committee has also approved a plan to add short-form video content and technology/data to Divimove’s portfolio.
Thomas Rabe, CEO of RTL Group, said: “RTL Group’s digital video businesses have built significant reach among young audiences which are highly sought after by advertisers.
“We have now defined a new structure and strategy to convert the rapid growth in short-form video consumption into a profitable business: we are bundling our strengths into one company with a hands-on management team, we are investing in talent, creativity and technology – and we are bringing the cooperation within our Group to the next level. Thus, Divimove will also work closely with BMG and the Bertelsmann Content Alliance in Germany.”