Riedel Communications has announced its second acquisition in a week with the news it has bought multi-camera live production company SimplyLive.
The company said the acquisition underlines its commitment to keep bringing innovative and futureproof technologies and scalable workflows to its customers in the video market.
SimplyLive provides software-based products for multi-camera production, including an all-in-one production suite, replay/slow-mo, venue gateways, and multiviewers, for sports video and broadcast applications.
“With this acquisition, we deliver on our strategy to move into the heart of live productions, offering new workflows, deployment types, and business models answering the fast-changing needs of our sports, media, and entertainment customers,” said Rik Hoerée, CEO product division, Riedel Communications.
“Offering simplified distributed production workflows deployed in the cloud, in a datacenter, or on-prem is key for answering the need for more content while assuring sustainable production business models for our customers. SimplyLive brings not only great products but also a combined 200+ years of live TV production expertise.
Hoerée added: “Together with Riedel’s successful product portfolio of intercom and video infrastructure products and our global sales, marketing, and customer success presence, this opens new perspectives for both SimplyLive and Riedel, but even more so for our global customer base.”
Financial terms of the deal have not been announced.