Pulse and Israeli production house Abot Hameiri have launched a new company, East Entertainment, which will produce new global entertainment and reality formats.
Abot Hameiri, owned and managed by Eitan Abot and Guy Hameiri, is behind a large part of the primetime broadcast line-up in Israel, with credits including the Israeli versions of international formats such as X Factor, Survivor, Amazing Race, Beauty and the Geek and The Bachelor.
Pulse CEO Thomas Benski explained: “The launch of East Entertainment comes at a time where we want to bullishly attack the TV and IP market. We believe that the combination of Nathan’s experience and track record in creating and producing primetime shows, Pulse’s modern approach to entertainment and IP and Abot Hamieri’s world-renowned reputation as a high-end producer and creator of global entertainment formats, is incredibly exciting. I feel proud to be working alongside such dynamic and creative entrepreneurs and programme-makers. To be able to leverage Guy’s impressive production capabilities and Israel’s track record of creating hit global formats will be a real asset. Furthermore, we are excited about using the UK as the launchpad for this new venture. We believe we have what it takes to create the next wave of hit global formats, by bringing all our diverse skillsets under one banner in the form of East Entertainment.”
Abot Hameiri CEO Guy Hameiri, added: “As a company, we saw a great synergy between our experience in creating and producing big primetime formats and Pulse’s forward thinking approach to content and delivery methods. The launch of East Entertainment is incredibly exciting and we look forward to a partnership capable of challenging the existing television landscape and changing it for the better.”
East Entertainment will be headed up by newly appointed managing director, Nathan Eastwood (pictured). Eastwood has nearly 20 years of experience across a wealth of entertainment shows including TFI Friday, Bansai, Richard & Judy, X Factor, Hell’s Kitchen, Balls of Steel and Bad Robots.
Commenting on his new role, Eastwood said: “I’m really excited to be launching East Entertainment with Pulse and Abot Hameiri. The sheer volume of talent and creativity within both companies is inspirational – the instant chemistry was matched by a mutual ambition to develop and deliver big entertainment shows that combine quality and popularity worldwide. We have ambitious growth plans on a global scale that will further intensify both companies’ position as key international players within the television space.”