Registration is now open for TVBEurope’s upcoming webinar, ‘Programmatic for sellers – A case study’ held in partnership with Imagine Communications. Presenting the webinar will be Sarah Foss (pictured), vide president, advertising management systems at Imagine Communications, and Angela Goodsir, operations director, systems and development, Multi-Channel Network (MCN).
When the industry throws around the much-hyped term ‘programmatic,’ the conversation tends to focus on its benefits for buyers. Media planners get better visibility to inventory. Advertisers get more transparency of data. Agencies get a better price. But by the purest definition of the word, programmatic is all about automating the buying and selling process — which pays enormous dividends to sellers – when done right, that is.
Last June, MCN proved this point when it worked with Imagine Communications to launch programmatic into the Australian market. This webinar will provide an insider’s view of this pioneering deployment, with Foss presenting the MCN case study and MCN’s Goodsir joining for Q&A.
The free webinar takes place on 25 November 10:00 GMT and registration is open now via the event website.