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Peter Hajittofi joins

Pebble Beach co-founder takes up his new role today

Peter Hajitoffi has joined cloud playout and workflow specialist as CEO, effective immediately.

Hajitoffi joins fellow Pebble Beach co-founder Julian Hepworth at the company. Hepworth, formerly’s CEO, moves to the role of CTO.

Under Hajitoffi’s leadership, Pebble Beach Systems developed award winning playout products and grew to become a world leader in automation solutions, with successful installations at leading broadcasters in over 60 countries. Prior to his time at Pebble, he was the managing director of Louth Europe.

Commenting on the appointment, Julian Hepworth said: “I worked with Peter for over 16 years at Pebble Beach Systems and before then at Louth and Logica. Peter brings a combination of industry knowledge, management skills and business contacts which will be key in helping to realise the vision of”

Hajitoffi added: “I’m genuinely excited to be joining a visionary new company that will create ground breaking cloud based solutions from the ground up. The transformation of the web from its origins as a document repository to the generic pay as you go compute service we call the cloud, has rewritten the rule book on how software solutions are created, deployed and utilised.

“I believe that cloud based software solutions will become the norm in this industry and with its expertise and knowledge will become a significant player in this market.”