MediaGenix has announced the appointment of Tim Goff as vice president of curation and scheduling.
Goff joins the smart content solutions provider with more than 20 years experience in delivering large-scale transformations across digital, media and broadcast platforms. His career has encompassed technology leadership roles at Peloton, UKTV and the BBC, where he managed cross-functional global teams and developed content workflows.
Emmanuel Muller, chief product officer at Mediagenix, said, “Tim’s appointment is an important step in our mission to deliver the most robust and forward-looking solutions for content owners worldwide. Curation and scheduling sit at the heart of the media operation and represent the greatest opportunity for companies to optimise efficiencies and maximise ROI. Tim’s strategic approach and proven hands-on operational know-how will help our customers optimise their businesses in ways that are both profitable and transformational.”
The appointment sees Mediagenix gain insights into the challenges faced by broadcasters in deploying cloud and software-based live production workflows at scale and aims to validate the company’s strength in developing strategic content operations.
Commenting on his new role, Goff said, “I’m thrilled to join Mediagenix and lead this key solution offering. It is an exciting opportunity to help shape the next chapter of curation and scheduling innovation with a team that’s redefining how the industry approaches content strategy. I’m especially looking forward to working with Emmanuel Muller and the talented colleagues across Mediagenix to deliver real, measurable value for our customers.”
