Metadata specialist MetaBroadcast has appointed Jamie Mackinlay as its new CEO.
MetaBroadcast is a specialist data company that offers automated and enriched metadata that powers content discovery and insights.
According to the company, it has ingested metadata from over 50 different sources; serves 70+ broadcasters and 310+ channels, and manages over 65 million content records and billions of transactions.
Mackinlay has experience of the media tech industry having previously worked at Amino, ADB Global and Singula Decisions.
Karthik Dasari, shareholder and director of MetaBroadcast said: “I am delighted to welcome Jamie Mackinlay to the team. He combines 25 years in the media industry with world-class capabilities in go-to-market strategy, sales effectiveness, and brand awareness making Jamie the ideal person to drive MetaBroadcast forward with our 3-5 year growth strategy.”
Jamie Mackinlay added: “It’s a great time to be joining the MetaBroadcast team as it’s increasingly understood throughout the media and entertainment industry that high quality metadata is the raw material that enables effective content discovery, helping viewers find the content they crave.
“MetaBroadcast is well placed to grow rapidly as it already provides high-quality automated metadata services to many leading media companies, and I look forward to driving it to even greater success.”