Ooyala has partnered with Adobe to combines its Integrated Video Platform (IVP) solutions with the Adobe Experience Cloud.
Premium media and entertainment companies will be able to build best-of-breed digital TV and OTT solutions designed for greater engagement, measurement and to recognise greater returns with video.
The new partnership will allow Adobe customers to also use Ooyala's complete set of IVP solutions, building collective insights across video production, distribution and advertising processes, which are trusted by companies such as Sky, Media Prima and Star India.
According to the companies, customers can reduce their total cost-of-ownership, not requiring further custom engineering and development costs.
"Video is unquestionably the crux of the digital transformation for the global media and entertainment market," said Kevin Towes, Adobe's M&E head of business development. "As Ooyala leverages Adobe technology, we can help media companies achieve their transformation faster, with greater video monetisation, engagement and measurement."
Ooyala co-founder and SVP of products and solutions Belsasar Lepe added: "Modern media companies with large audiences and real skin in the game need better insights and technologies to recognise greater return on their video business."
"Pairing our IVP solutions with Adobe gives even more insight into analytics and measurement, building common data sets across every function of video all with a single goal -- to grow your business."