NetPlay TV, a leading UK-based interactive TV gaming company, has announced the extension of its existing terrestrial contract with Channel 5, which will now run until 2018.
According to the AIM-listed gaming company, the deal serves to underscore its “commitment to its core strategy of working closely with terrestrial broadcast partners to acquire customers through TV, which remains a unique source of customer acquisition for the Group.” NetPlay TV, whose brands include Vernons, SuperCasino and Jackpot247, produces more than 70 hours of live TV broadcast a month. The new deal with Channel 5 will afford the company new avenues for exploration with regard to new brands and show formats.
Bjarke Larsen, NetPlay TV’s CEO, explained, “TV is at the core of our marketing strategy, and continues to be an important and unique source of customer acquisition for the Group. The strengthened deal and relationship with Channel 5 creates an effective platform from which we can increase the reach of our brands. NetPlay’s relationship with Channel 5 continues to strengthen, and we look forward to the continuation of this relationship and driving growth for shareholders.”
Agostino Di Falco, deputy commercial director at Channel 5, added: “Six years on we are pleased to be in a position to enter into a new agreement with NetPlay taking the partnership to the end of 2018. We are particularly encouraged by NetPlay’s desire to take full advantage of its airtime through the development of new show formats which will create further value for the partnership.”