TVBEurope parent company NewBay media has acquired the television research and analysis ratings firm Ratings Intelligence. The company provides its subscribers with daily television reports that analyse and contextualise audience data.
Subscribers to Ratings Intelligencde receive an incisive summary of the day’s vital information, broken down into written reports, along with supporting tables and charts, generated by Ratings Intelligence’s visualisation technology. Subscribers include executives at top television companies such as National Geographic, Warner Bros., Discovery, Disney, and CBS News. Its work has been cited and its analysts have been quoted in The New York Times, Huffington Post, and Crain’s.
Ratings Intelligence’s Reess Kennedy, CEO, operations, and subscriber relationships, will remain with the company as it joins NewBay.
“We continue to move forward in our goal to serve our markets as comprehensively as possible,” said Steve Palm, CEO, NewBay Media. “The addition of Ratings Intelligence immediately strengthens our ability to serve the television production community and also opens up the door for future data research possibilities for our music, Pro AV, consumer electronic, and education audiences.”