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Netflix to open Nordics hub

New hub will be based in Stockholm, with a satellite office based in Copenhagen

Netflix has announced plans to open a new Nordic region hub, based in Stockholm.

The new hub will cover the company’s work across Sweden, Denmark, Norway, Finland and Iceland. To further support the region Netflix will also open a satellite office in Copenhagen.

In a blog post, Lina Brouneus, Netflix’s director of acquisitions and co-productions, EMEA, said: “By the end of this year nearly 70 original titles coming from the Nordics will be available on Netflix – films and series that have been enjoyed by the four million-plus members across the region as well as our members right around the world.

“In fact, almost two thirds of our members globally have chosen to watch a Nordic original film or series – made in the Nordics, watched by the world.”

Broneus added that the Nordic hub will allow the company to strengthen its creative and cultural partnerships across Sweden, Denmark, Norway, Finland and Iceland, as well as work on a growing offer of series and films throughout the region.

Netflix now has European offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels, while Rome (and Istanbul) are due to open later this year.