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Netflix has ‘no plans’ to sell insists Sarandos

Insists he has 'never' discussed selling company with CEO Reed Hastings

Netflix’s chief content officer has again said the company is not for sale as it prepares to take on the likes of Disney and Apple in the streaming wars.

Speaking at Vanity Fair’s New Establishment Summit, Sarandos was asked if the top team at the streamer had considered a sell-off in order to get out of the new streamers’ way.

“We have no plans to sell,” he told the audience, adding he had “never discussed selling the company” with founder and CEO Reed Hastings.

“It’s not about the price, it’s about the value,” Sarandos said about the Netflix philosophy and the new streamers set to launch in the coming months.

Talking about the possible impact the likes of Disney Plus, Apple TV Plus and other new streaming services could have on Netflix, Sarandos said the company had been “competing since day one.”

“We have one product,” Sarandos said. “We make great television and films for our customers … and we have to keep doing that.”